In an update to the previous post, Google’s Matt Cutts has finally answered commented on the question asked back in July:
“Why are the UK SERPS still really poor with irrelevant non UK sites (US/Aus/NZ) ranking very high Google.co.uk since early June?”
You can see his video over at the Google Webmaster central video channel, but it may be difficult to spot as it actually answers a completely different question:
“Why are .com sites ranking highly in UK SERPs?”
This has caused a backlash by many in the SEO industry, so much so that Matt Cutts actually posted an article on his blog “More about generic TLDs in (say) UK results” , unfortunately it still doesn’t answer the question, or explain why Google UK results are so poor. It’s not confined just to UK search either though, other countries are seeing this invasion of poor irrelevant results.